New data from Colorado found the 27% of cannabis consumers who buy regularly make 82% of all cannabis purchases–which Canadian insiders indicate is an important factor for LPs and REC retail to bear in mind.
- With many Canadian LPs still focused on winning over non-consumers, some argued “intenders” are far less important to the market than regular heavy users.
Consumers, meanwhile, can’t really tell REC brands apart (no brand has more than 50% consumer recognition). Marketing experts say the number of competing brands has overwhelmed consumers.
BNN Bloomberg, GrowthOp, Investing News
- Canadian MDs are applying for federal exemptions to allow them to test psychedelic mushrooms on themselves, while some advocating for psychedelics as medicine warn they’re very different from cannabis.
Inside the Jar
- Cronos and Tokyo Smoke co-founder Lorne Gertner followed Bruce Linton and other industry figures into the psychedelics business.