Tensions between some Wine Country cannabis farmers and traditional wine growers seem to be simmering. Vintners might complain about the smell of weed, but it’s difficult to not lose sight of the underlying cause: Money.
- A recent study estimates that the value of area wine business is $120 million while the newly-legal cannabis grows are already worth $180 million.
- Beyond potential earnings envy may lie old-school anti-canabis bias. “We have 80 years of stigma that we need to work against to normalize this industry as another crop,” said John De Friel with Raw Garden Cannabis