In 2019, CEOs and influencers alike ought to comprehend that the link-in-bio layup on Instagram is not a serious person’s approach to effective social media.
- Include keywords, hashtags and geotags. They help folks find the content you post.
- Engagement is arguably the single biggest factor in social media. So, make time to ask and answer questions when you post.
- Folks love photos, but they also crave range. Mix in screen grabs, memes, and even drawings. With attribution, of course, every single time.