The cannabis industry is tough, but few entrepreneurs have had an experience as intense as that of STIIIZY CEO co-founder and managing director James Kim, who at 18 did an Iraq tour of duty with the Army’s 101st Airborne Division.
The L.A. native’s difficulties reassimilating into American society were smoothed by cannabis, which led him to build his lifestlye brand, which is part of the vertically-integrated Shryne Group. And that’s only the beginning of Kim’s work on behalf of his brothers and sisters.
- Throughout the month STIIZY will send 20% of each camo battery sale to the non-profit Battle Brothers Foundation, in support of its veterans disability programming.
- Also in November, vets who go into retail stores that carry STIIIZY and show a veteran’s ID card (or DD214 documentation) will receive a limited-edition twill hat while supplies last.
- The name STIIIZY is based on the hip hop slang “steez.” Kim’s spin on the word was to replace its ‘e’s’ with three ‘I’s’, for: Inspire, Innovate and Influence.