Anyone who’s noticed the upturn in quality where billboards, packaging, and even that Spike Jonze video are concerned ought to have gleaned that cannabis marketing has come a long way, quickly. So much so that even traditional marketing eyes are paying attention to what the industry is doing. MM&M
- *Dr. Rob Flannery’s products are praised here for “either coolly neutral packaging that could easily contain face cream or with a kaleidoscopic color pattern that will attract consumer attention but not scream ‘Hippy!’”
- “[A]ll of this work,” the author says,” is something of a miracle to those of us who remember when weed branding consisted of the name of the guy who could sell it to you—Winston, the Bartender at the Nines. And when packaging was a sandwich baggy.” Indeed. They definitely ain’t writing this article in Canada.