In March, Culver-City-based multi-state operator MedMen connected with the public relations firm MWWPR about overseeing a consumer P.R. account. Despite reservations, the decades-old firm bid for Med Men’s business and was subsequently awarded the work in June. Two weeks later, the cannabis company killed the deal.
- MWWPR won the account on June 12. According to PR Week, MWWPR flew staffers to L.A. for meetings with their new client’s execs, as a means of outlining plans. The cancellation followed shortly after.
- Michael Kemper, the PR company’s CEO said, “In my 32 years of CEO of MWWPR, this was clearly one of the more dishonest and odd processes we have experienced.”
- Azione, the Los Angeles company that previously handled Med Men’s consumer P.R., had not bid on the job. Medmen representatives didn’t respond to PR Week’s requests for comment.