Consumers buying online from the Ontario Cannabis Store drove an increase of as much as 600% in REC sales at the beginning of the COVID crisis.
- On March 16, when Prime Minister Justin Trudeau announced restricted entry at the US border, daily orders jumped from between 2,500 and 3,500 to 5,000 and remained high. The Growth Op charted the increase.
The Star, Growth Op
- When Ontario announced intentions to shut down REC retail, online sales spiked to 13,000 orders.
OCS chief commercial officer Cheri Mara predicted sales would eventually stabilize, but would be higher on average than before. During an Ask-Me-Anything on Reddit, Mara told one questioner the OCS has worked with LPs to cut the range of THC/CBD percentages listed on the site down from 10% to 6%. (Hence products will have no greater ranges of THC than “19% to 25%” THC, as opposed to “15% to 25%.”)
The OCS plans to move to a new warehouse better equipped to handle both 2.0 products and clones, and is discussing the possibility of selling their own white-label products with two REC retailers. As of this week, Ontario had 54 REC stores and a stunning 189 “in progress.”