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NATIONWIDE SALES SURGED IN MARCH

Statistics Canada’s data on March REC sales show purchases surged as the pandemic set it. Sales resulted in $181M in sales nationally, an increase of 19.2% from February (and roughly triple March 2019’s $60.9M). Average prices also hit their lowest points in March before rising slightly in April.
BNN Bloomberg, MJ Biz Daily, Twitter–@itsdgc

  • The greatest increase in sales was in Northwest Territories, whose $301,000 in spending represented a 40.7% increase over February.
  • The major province next hungriest for REC in March was Quebec, where $37.7M spent was a 29.1% month-over-month increase. This number will perturb Quebec’s anti-cannabis CAQ government, but it reflects growing public comfort with REC, which Quebeckers were once national outliers in opposing.
    RCI-Net, Leafly
  • Yukon (22.3%), Alberta (20.8%), and Ontario (20.6%) held the third through fifth positions in increased sales over February.
    Twitter–@itsdgc

Only PEI reported declining sales after the province closed all REC and liquor stores during the lockdown. Some believe this cost the province gains on the illicit market at a time when it was otherwise a quiet success. PEI reopened REC stores on May 22.
Twitter–@ProfMJArmstrong, Leader Post, Cannabis Retailer

Montreal represented the country’s most dramatic municipal increase in March sales (up 61.4%), followed by Toronto (26.3%), Calgary (23.8%), and Edmonton (18.3%). Ottawa was the only city to post a decline, of 0.3%.
Jean Leloup, Twitter–@itsdgc