When COVID-19 landed, Cresco Labs moved up the California launch of its bulk bud brand High Supply from summertime to early April. It happened because America’s battered economy has made price point and potency matter more than ever.
- Cresco’s “no-frills” line, High Supply, includes half-gram pre-rolled joints and comes in cardboard-colored boxes. It’s not exceptional. Where the industry previously courted weed tourists, the recession/depression focus will move to pot essentialists who want more holler for their dollar.
- A side benefit of “value options” would be stanching the flow of broke customers to underground weed, and its enticing price points.