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LITTLE JOINTS & MILD STRAINS? WELCOME TO RECESSION POT

When COVID-19 landed, Cresco Labs moved up the California launch of its bulk bud brand High Supply from summertime to early April. It happened because America’s battered economy has made¬†price point and potency matter more than ever.¬†
CNN

  • Cresco’s “no-frills” line, High Supply, includes half-gram pre-rolled joints and comes in cardboard-colored boxes. It’s not exceptional. Where the industry previously courted weed tourists, the recession/depression focus will move to pot essentialists who want more holler for their dollar.
  • A side benefit of “value options” would be stanching the flow of broke customers to underground weed, and its enticing price points.