Following enthusiastic sell-outs in both Nova Scotia and Manitoba, edibles hit the shelves of Ontario’s REC retail stores (now 28 in total) last week and sold out immediately. This Thursday, edibles went on sale province-wide via the Ontario Cannabis Store online mail-order system, and the entire province sold out of edibles by early afternoon. The Star proclaimed “It’s edibles madness.”
Leafly, CBC Manitoba, Toronto Sun, Winnipeg Free Press OCS Blog, The Star
- The products went on sale at 9:00 am, January 16. At 8:59 am, there were roughly 3,000 users logged into the OCS website waiting for the new products to appear online.
- Within the first hour, 2,000 customers placed orders. The site crashed for some.
- Gummies (officially “soft chews”) sold out within 30 minutes. All edibles had sold out by 2:00 pm.
Vape pens and batteries remained in “reasonable stock.” Of the 59 Cannabis 2.0 products LPs offered Ontarians as of January 3, only 17 were edibles.
MJ Biz Daily, Twitter—Jameson Berkow
On Monday, Alberta rolled out its edibles, with product headed in particular to cities like Calgary (which has three times as many REC stores as the entire province of Ontario), Edmonton, and Lethbridge.
Global, CTV News, Edmonton Journal
- Edibles are “flying off the shelves” in Alberta as well, but not as quickly as in Ontario.
- Some Albertans think the 2.0 rush will spike a craft cannabis boom.
Alberta Farm Express
REC store owners want LPs to hurry up and supply them with more edibles, which they also note are most popular with first-time users.
- A marketing consultant argued beverages won’t win over the market with a 10 mg THC cap per container, regardless of size.
New Cannabis Ventures
Ever wonder what’s in legal vape-pens? This article explains it.