CannaCraft co-founder Dennis Hunter plays the latter role in one of 2020’s most-discussed new brands, Farmer and the Felon. Hunter explains to WeedWeek‘s Alex Halperin CannaCraft’s partnership with The Last Prisoner Project, as well as how cultivating for three decades took him to the top of California brands. Saliently, the power player discusses whether social justice can pay.
- “We really see [the brand] as, one, being a differentiation between us who have been in the industry for 30 years and a company that sees this as a way to make a quick buck,” Hunter says. “Two, we think the history is entertaining and interesting. It’s also really important for people to know the part that’s not so pretty, that so many lives have been affected by the prohibition of cannabis.”