Selling as Mr. Sherbinski, Mario Guzman became a big name before most cannabis CEOs could go public. His strains remain among weed’s most famous. Only now, he moves bud out of a fancy building on L.A.’s Fairfax Avenue.
Alex Halperin asks the street legend how this happened, and the artist Banksy comes up repeatedly.
- “Part of what is so cool about Banksy is he’s got this political art, but no one has ever seen his face and he’s like this mystical guy. And I think Mr. Sherbinski was kind of created the same way. It really piqued people’s interest. My name was floating around, but no one knew what I looked like. And also the product that I would make was very limited.”