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INVESTOR: INFLUENCERS INDUSTRY “ON THE PRECIPICE…”

Writing in AdWeek, investor Matthew Nordgren describes how influencers and forms of guerilla marketing have replaced conventional digital advertising for pot brands.

  • He writes, “Whether it be a pop-up event at a music festival, a conference where companies and investors gather or simply a clean, attractive display at a storefront in a local neighborhood, cannabis and hemp brands should look to quietly infiltrate day-to-day life in an organic way.”
  • Nordgren is CEO of Arcadian Fund, which invests in ancillary companies.

Quick Hit

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    Californian