Minority-owned cultivator GFive already had a celeb in its Big Baby Bud spokesman/partner (actor-comedian Darren Brand). Now that the company has linked up with iconic old-school MC Cam’ron, it’s fair to ask about the strategy behind these deals.

Cam considers himself a would-be owner more than spokesman. How does CEO Larry Smith negotiate that?
Cannabis Business Times

  • According to Smith, the best results have come from engaging his spokespeople in working with the plant. “If people aren’t willing to really be a part of the process, then there’s probably not a good fit for us. Cam has come to the grow, and Big Baby, and they’ve cut clones. They’ve sat there for hours and did 1,000 clones. They didn’t just do it for a photo op and get up and leave.”