Last year, San Diego’s High Style Brewing set the goal of moving into Nevada.
Instead, they spent 2019 rebranding because you can’t say that brand name in Nevada.
- Nevada regulations include a provision that makes illegal the use of cannabis slang like “bud,” “pot,” “420,” “weed,” and — of course — “high.” Just like with alcohol. (Kidding.)
- High Style brainstormed brand names and came up with Outbound, which relaunched this month.
- The company’s cofounder reasoned too that he didn’t want to split the brand and that he was bound to run into more laws like Nevada’s down the road. Let’s hope not.