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GENERATE COMPLIANT PUBLICITY: DO NICE THINGS

Ontario REC retailer Superette has figured out how to generate free, legal publicity despite Health Canada’s stringent anti-advertising regs: doing nice things for their community. Jumping in on a post by cannabis reviewers WhatsMyPot showing a mountain of plastic packaging waste from a year’s worth of legal product, Superette offered to pay to ship the containers to be recycled.

  • Additionally, they accepted the containers as part of an ongoing challenge: for every empty container returned, they’ll give one can to the Ottawa Food Bank. Maybe they’ll take yours too? Nice work, Superette!
    Twitter—WhatsMyPot, Superette

Quick Hits

  1. Any company wishing to submit a proposal to take over the entire REC retail infrastructure of New Brunswick has until January 10 to submit their paperwork for 10 years of control of New Brunswick’s province-wide private REC stores (and no competition, as yet).
    Twitter—Matt Lamers
  2. The GrowthOp asked REC retailers which branded strains sell the best.
    GrowthOp
  3. AdCann celebrated their “10 Best Canadian [REC] Store Brands.” AdCann