Among the opportunities coming out of the disheveled unfurling of American legalization is a slowed impact of corporatization on smaller operations. Federal folly functions as a shelter, and the industry often resembles Mr. Magoo on a good day.
The advent of co-ops is one happy accident that’s seemingly taken hold.
- Collectives help mitigate the cost of scaling up and spread marketing expenses, among other benefits.
- “If we’re able to collectively market our product, we’re able to secure greater shelf space,” said Nevada County’s OM Farms operator Daniel Fink, founder of Grass Valley Growers Cannabis Cooperative. The collective has eight members who are responsible for the cultivation of about 70,000 square feet. “With the force of the cooperative, we’ll be able to approach retailers and distributors with a consistent and quality-controlled supply,” he said.