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CANOPY REBRANDS ITSELF DRAKE

Canopy announced it will give Toronto rapper Drake a 60% stake in the newly created company More Life Growth (named after Drake’s 2017 More Life mixtape). The company will take over a licensed Toronto production facility licensed by Canopy, who will continue to operate it and distribute its products.
Financial Post, Drake

Canopy reportedly beat Aurora to a deal with Drake, thanks in part to negotiations the hip-hop star made with ousted Canopy co-founder and co-CEO Bruce Linton. Insiders hope Drake’s entry into the Canadian market will revitalize consumer interest in legal REC while normalizing the sector for consumer-packaged-goods (CPG) companies.
Bloomberg

Quick Hits

  1. Delta 9 Cannabis filed the inevitable “WEED THE NORTH” trademark application.
    Twitter—Presumably Paul
  2. Aurora, being from Edmonton, does not pronounce the name of its San Rafael ’71 brand the same way as residents of San Rafael, California (birthplace of 4:20).