With limited outlets available, social media influencers have become an important channel for cannabis brands to spread their name, especially in illegal markets. For the influencers, it can be lucrative, but they operate at constant risk of having their accounts shut down.
- Angela G., better known as @koala.puffss, (696,000 followers on Instagram) says Instagram deleted her seven times in 12 months.
- Teresa Garibyan a.k.a. @trippy.treez (224,000 followers on Instagram) says she can make up to $1,500 per post.
- A Facebook spokesperson said Instagram does not allow the advertising, sale or promotion of cannabis, including “paid influencer posts, product integrations and affiliate links.” It does allow “marijuana advocacy content.”
- Google-owned YouTube seems to have similar policies.
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- CBN is the hot new cannabinoid chasing the sleep aid market.