Move over Wiz Khalifa. You’re no longer the biggest rap name east of the Rockies linked with a cannabis brand.
Riding the wave that has Drake on songs “smokin legal” north of the border, rap entrepreneur Jay Z this week teamed with Caliva as the company’s chief brand strategist.
CBS San Francisco
- “He believes in our vision in bringing plant-based solutions to people’s everyday lives, to improve their everyday lives,” said Caliva CEO Dennis O’Malley. The respected MC also sold drugs on the East Coast for years, writing eloquently about his hustle. He may be able to help Caliva translate its brand for the northeast’s cultural differences.
- Not everyone was fully hunky-dory about this move by the Capitalist Formerly Known as Sean Carter. On Twitter @thecannabisceo Dasheeda Dawson wrote: “#JayZ whyyy? I can name at least 10 POC-owned #cannabis companies that needed you more. ????????♀️ #theweedhead” In comments on the tweet, Gas House, Blunts and Moore, Viola, BlaqStar Farms, Green Pastures Premium were mentioned.