- Fresh from an upbeat earnings report last week, extractor Valens GroWorks is the first to market with white-label CBD- and THC-infused beverages produced with A1 Cannabis Company.
The Deep Dive
- Fluent Beverages, a wholly owned subsidiary of Tilray‘s REC brand High Park and beverage multinational AB InBev, launched three varieties of CBD-infused teabag, and one CBD-infused citrus beverage, in the Quebec market. Here’s a review of the citrus beverage.
Twitter–Michael J Armstrong, SQDC, RhumCharts
- An SQDC spokesperson said it expects Canopy’s REC beverages will arrive within the next month. The company delayed their beverage release in mid-January.
The same beverages for sale in Quebec cost 23% more in New Brunswick.
Twitter–Michael J Armstrong
In other 2.0 product news:
- Here in Montreal, draconian government regulations have banned any sweetened edibles, so startup Sugar-Marie hopes make-your-own edibles kits will meet demands for sweets.
PatWhite.com–In French, Strategy
- Consumers keep opening LPs’ new REC chocolates to discover them melted, despite it still being the dead of winter in Canada.
Twitter–Calyx + Trichomes
Ahead of this year’s growing season, new seeds should be available in BC stores soon. Last year seeds were in short supply.
Business of Cannabis
48North launched its Apothecanna line of topicals, which will include creams and oils for pain relief, skin care, “intimacy,” and other things. It will be sold through the REC system, since topicals (which have little REC application) aren’t sold through MED channels.
NewWire, Twitter–CBD Mason
Brand strategist Rachel Colic argued brands should focus on specific consumer sets rather than trying to aim for wide appeal.