“Why would customers go back to waiting in lines in stores?” asks Socrates Rosenfeld, chief executive at Denver curbside pick-up orchestrator I Heart Jane. Over 100,000 users joined I Heart Jane over the quarantine’s first week. Rosenfeld’s is just one of many cannabis companies trying to adapt.
- Emjay reports a move away from vaping products, with those products moving from second- to fourth-largest product category on the platform since California’s stay-at-home order. Meanwhile, edibles have jumped 200%.
- Colorado and California have adjusted to new sales regulations multiple times. Colorado’s 21-store chain The Green Solution closed and re-opened its sales floors, then started and then shut down curbside pick-up. Now the chain is steering customers to its website for delivery.