The 300% month-to-month sales increase experienced by Oakland low-dose drink company Cann is just one indicator of how powerfully cannabis can perform in the coronavirus economy.
With the drinking of alcohol down across the planet, many believe now is a moment when macro usage trends shift in favor of cannabis.
- Other so-called vices and vice-adjacent businesses are thriving. Lucy, a nicotine- alternative company saw a 50% increase in sales. Intimate essentials purveyor Maude sold out of its Vibe personal massager in mid-February, and enjoyed a 15% spike in lubricant sales.
- “Millions of Americans consume cannabis and alcohol at home. Having an extended period where nearly everyone is stuck at home could absolutely change social norms around how we look at those sorts of decisions,” says Catharine Dockery, founding partner of Vice Ventures.