Business Insider explores the ????burgeoning market for cannabis tourism, which could get a boost from increased interest in domestic travel.
- While there’s a lot of excitement, the pace of legalization could undermine the industry’s prospects, since people might be less interested in traveling for cannabis if they can get it at home.
- Alex Levine, an executive at Colorado’s Green Dragon dispensary brand, said, “It’s important that future entrepreneurs offer an experience that goes beyond cannabis…Places like Colorado will always have cannabis tourism because Colorado itself will always be a draw for tourism in general.”