Marijuana Moment has a fun round up of how some mainstream brands played 4/20.
- Ben & Jerry’s made a full-throated call for equity.
- BarkBox released a series of pot-themed pet toys, including a joint and a bong.
- Other brands that felt compelled to participate included Del Taco and Insomnia Cookies, but also Tidal, Netflix, Impossible Foods and, in Canada, H&R Block and Turbo Tax.
Separately, I wasn’t able to immediately determine if the quest to set a world record for most cannabis consumers on one video chat was successful. It also wasn’t clear if there was a previous record to break. Hope it was fun!
- Children’s book “It’s Just a Plant,” celebrated its 15th anniversary.